Donald Trump’s family firm has made headlines across the financial world by orchestrating a massive $750 million cryptocurrency deal that’s now facing intense scrutiny. The transaction centers on **World Liberty Financial**, the Trump family’s flagship crypto venture, which recently sold its newly created digital token, WLFI, to Alt5 Sigma—a company it had only just acquired. The result: the Trump family effectively sold its own crypto asset to a business it controls, securing an estimated $500 million payday.

This circular structure, with Trump-backed entities as both buyer and seller, is not uncommon in the crypto industry but is rare in traditional finance. Dealings like this trigger concerns among watchdogs and former regulators, who warn that such arrangements blur lines of corporate transparency, raise conflict-of-interest risks, and could potentially mask financial manipulation.

In practical terms, after World Liberty acquired Alt5 Sigma—until recently a small payments firm—Alt5 raised $750 million from outside investors. Alt5 then spent these funds to purchase WLFI tokens from World Liberty Financial. The Trump family controls a substantial portion of WLFI’s revenue, and Eric Trump has taken a seat on Alt5’s board, consolidating family influence over both companies.

Critics note the potential for market manipulation and earnings inflation, especially as Alt5 Sigma faces regulatory investigations focused on fraud. Meanwhile, high-profile investors like Point72 and Soul Ventures have backed the Trump family’s crypto initiative, stating their confidence in the timing and team involved.

For Trump, whose real estate legacy spans five decades, this deal marks a decisive turn toward crypto as a primary business interest. The family’s overall wealth could see dramatic shifts when WLFI starts trading publicly, and crypto enthusiasts are betting on a surge in its value. Whether this deal stands as a bold entrepreneurial move or a warning of risky self-dealing, it is a moment that puts both the Trump brand and the volatile world of crypto under the regulatory microscope.